Every Business exists to SERVE the customers and to supply them with what they need and want. Usually the later. The most crucial part to the process is the interaction and communication between both parties Before, During and After the transaction is made.
YOUR CUSTOMERS DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE
No one likes the pushy salesman that is obviously in it for his own benefit. Unfortunately that is the picture displayed from most businesses. Customer service is ALWAYS a focus on the front end of the sale to gently lead a contact through the process to become a customer.. but what about after?
CRM Autoresponders or Customer Relationship Management systems exist to make your life easier, and your relationship to the customer more consistent.
We specialise in a vast number of CRM Autoresponders however we do favour working specifically with 3 in particular.
All 3 have ‘similar’ functions but to varying degrees of service. First it’s important to understand the 2 most specific aspects of the CRM Autoresponders.
1. Customer Data Base Management
It’s a great idea to make sure that you know who your leads are, who your customers are and most importantly who your MVP’s are. This is the purpose of the Customer Data Base aspect to the CRM. Here you can type in a customers name and it is able to give you all the information you require on what interactions they have had with your company.
Keeping in constant contact with your customers is the best way to make them feel connected with you, and nurture that relationship with them. An autoresponder allows you to use certain tagging to trigger events, emails and other functions. In essence, after they sign up for your lead magnet, they will get a follow up email on day 1, 3, 5 & 9… This is done with an Autoresponder.
There are an innumerable amount of CRMs and Autoresponders out there, and we have had experience with a lot of them, however they all have their different selling points, and also similarities too.
eBuilt Website Solutions offers a vast amount of services for all aspects involved, from building campaigns, managing funnels, integrating apps and sequences and more.
WHAT’S THE BEST CRM TO USE?
We always will say the same thing! Infusionsoft. It has it’s problems, yes they all do. BUT it has the most features and functions with integrations and powerful capabilities. (Wish they had a good affiliate program though.) Whilst Getresponse is ‘almost’ as capable in the autoresponse section, it’s not a true CRM as there is no pipeline functionality to the customers. And while Zoho has amazing functions that equal Infusionsoft, their autoresponse or ‘macros’ as they call them are almost worth laughing at.
So, what’s the best one? What is your main purpose. I have some businesses running on Zoho, Some on Getresponse, Some on BOTH, and then Some on Infusionsoft. Horses for Courses as they say, and we will gladly discuss this with you to suggest the best option for your business.
IS THERE ANY CONTRACT ON THE SETUP AND MAINTENANCE?
No, we offer a monthly contract that is able to be cancelled, upgraded OR downgraded at anytime you need. We can do the setup of the funnels, and then leave you to do management and upkeep, OR we can do both, and then at anytime you like, we can increase or decrease what you require. It’s always up to you.
WHAT IS POSSIBLE IN THE WAY OF INTEGRATIONS?
That really depends in regards to what you need to integrate, and what you want it to do. We always say, ‘Where there is a will, there is a way’ and we have become masters at thinking outside the box to create solutions that even Infusionsoft said was not possible with their own software, but we did it anyway! Depending on what you require, and what it integrates with will determine whether it’s possible to be done using the system you already have, OR we may need to recommend you to use a different CRM or perhaps use a Zapier integration or something like that to achieve your goal.
WHO OWNS THE LIST AND THE LOGIN TO THE SOFTWARE?
You do! This is a service that we offer to build and maintain. We do NOT supply the service, however we are happy to set it up for you. Standard process will be for you to sign up for the service that we recommend for your particular business and needs, then, we get you to share the login with us, OR in the event of some services, you can create a seperate login for us that gives us support access, but you maintain the admin at all times. That way, if you only want to use us for a few months, or even just to build a particular funnel, the software stays in your name, and remains yours.