Copywriting For Your Business
It’s not the most eloquent of words, or the most perfect of grammar. It’s not the most skilful oration that ears have heard, or even the combination of so called ‘power words’ that are used in your headlines.
COPYWRITING IS SIMPLY THE SKILL OF COMMUNICATING THE BENEFITS OF YOUR PRODUCT TO YOUR CUSTOMER IN THEIR LANGUAGE.
There is a never ending supply of marketing guru’s out there selling courses on ‘copywriting’ for thousands of dollars with the promise that using these ‘power words’ that are found in their books will guarantee you thousands of listening ears….
They are Right! But they are also deceptive.
There is no doubt words that have more power than others, and will easily attract the attention of the unsuspecting reader and cause them to pay attention. However, that doesn’t mean that the reader is your customer, or ideal customer at that.
What’s most important in copywriting for your business and marketing is having a perfectly honed understanding of WHO your ideal customer is. This is what our ‘Avatar Profile’ is all about. Targeting your customer by learning WHO they are, and WHAT attracts them.
Now, after you have achieved this knowledge, you will be able to better communicate in their langauge. We don’t mean Portuguese, Spanish or German here… We mean the language that they use everyday.
For instance. Does ‘Sick’ mean
a) Not feeling well, and laying in bed with a fever?
b) Really cool and awesome?
c) Something you tell a dog, in order for them to attack?
As you can see. What is a ‘power word’ to one demographic of the population can mean something totally different to another.
eBuilt Website Solutions has had the privilege and experience of working in many different cultures, industries and niches and has copywriters that can understand the peculiarities of different demographics and assist you in writing copy that CONVERTS for you, and communicates with your customers.
DO I HAVE TO PURCHASE AN AVATAR PROFILE FIRST?
No, there is no requirements or specific things you ‘must’ do before asking us to write copy for your business. If you already know exactly who your customer is, and can give us a detailed description of WHO you are reaching, and WHAT you are trying to communicate to them, we will be able to write for that market.
However, if you DON’T already know that in detail, then we do highly encourage you to purchase that service, so that you will get better results. We do copywriting for your business FOR a particular demographic and if the demographic you are targeting through copy is NOT your customer, then you still won’t experience high conversions.
HOW MANY WORDS SHOULD I PURCHASE FOR MY PROJECT?
Great question. It’s a great idea to know exactly what you are after. Generally speaking…
Facebook Ad: 200 words is average. But Long Copy ‘can’ work to a certain demographic. If that’s yours… perhaps 500-1000 may be required.
blog post: 500-1,000 words is generally a great idea for a blog post, as this will give sufficient information and not turn into a book.
Lead Magnet: 1,000-2,000 words would be required for a lead magnet depending on the niche, and information being presented to your customers.
Website: Simple 3 page site would be approx 1,000 words. Whilst a site like this would be close to 15,000 words
This Page: We have roughly 575 words on this page. As you can see, it’s a fair amount.