The signature of a skilled marksman is being able to locate his target from a great distance and with extreme clarity and focus, hit his target in the exact desired location. This is achieved through practice, focus and precision.
A SHOTGUN WILL NEVER REPLACE A SNIPER RIFLE IN BATTLE
For most businesses, they unfortunately have no idea what they are doing, or who they are serving… They are using a shotgun approach randomly firing into the air and hoping that they hit something.
And, if you throw enough mud at the wall, ‘some’ of it will eventually stick, and that gives these businesses a false sense of hope and security in thinking that they are achieving something.
The old adagio still rings true. Your business exists to SERVE the customer!
That being the case, how will you ever truly serve a customer if you don’t know who they are, what they want or even where to find them?
eBuilt Website Solutions takes the time to fully investigate and research your company and your competitors to get a full understanding of WHO your customer really is. (Surprisingly, we often find that it’s NOT who the company was trying to serve.)
This allows a more targeted approach much like the sniper who researches WHO his target is, then learns where they are most likely to be, so that he can intercept them and ensure that he is in the exact location where they will most likely turn up, and can then complete his mission with intense accuracy and efficiency.
IS THIS APPLICABLE TO EVERY INDUSTRY, EVEN B2B?
Yes, if you are in business, you have a customer. Even if you are a wholesaler that is selling to other businesses, there is still a person in that company that you are trying to sell to. Businesses don’t really exist, and can’t actually buy anything. It’s the PEOPLE that work in the business that exist and buy things…
So, regardless of if you are a Real Estate Agent, Manufacturer of electronics, Local Shop or Service business, you have a customer, and if you don’t know exactly who they are, you will spend more in advertising cost’s and inefficient operations trying to grow your business.
WHAT IF I HAVE MORE THAN 1 AVATAR?
This is true to an extent, and you will ‘sometimes’ find that your business has more than 1 customer, however this is a very rare situation indeed.
Most every business has 1 TRUE customer, and even if you have fringe buyers (Which every business will) these are not going to be the sales that you can rely on, OR expect. To often we forget the 80/20 rule, and that is in essence what this is all about. Finding the 20% of the customers that give you 80% of your results, and then focusing all your efforts on them, and attracting others LIKE them.
HOW CAN I USE THE INFORMATION FROM THIS?
Perfect question. We will give you a detailed report of WHO your ideal customer and avatar is. With this information, you will now know exactly what makes them tick, and where to find them.
For instance, we have seen companies who changed EVERYTHING on their website and marketing after getting these reports as they realised that the colour scheme and layout was NOT what the ideal customer resonated with, and this resulted in amazing instant results as their new style now become congruent with their customer’s personality and taste.
Use this information in everything you do… ie. Marketing, Colours, Social Posts, Images…
WHAT IS THE LEAD TIME ON THIS SERVICE?
Depending on which package you take, and how much detail we go into to find the ideal customer for you will greatly affect the time it takes for us to send you your report. We realise that your business will hinge on this information and so we don’t want to get it wrong, or rush the process.
We usually allow up to 5 business days for the standard package, and up to 10 business days for the Premium level package. Sometimes, we will be quicker than this, but it’s better to surprise you with a faster service, so we will leave it at that.