Advertising For Facebook and Google
Posters of the Party leader, Big Brother, bearing the caption “BIG BROTHER IS WATCHING YOU”, dominate the city, while the ubiquitous telescreen (transceiving television set) monitors the private and public lives of the populace. Military parades, propaganda films, and public executions are said to be commonplace.
WELCOME TO THE WORLD OF FACEBOOK AND GOOGLE
Without getting all ‘1984‘ on you, the reality is that George Orwell was not far off from the present state that we live in.
Almost every human on the planet is spending their lives on their devices, being tracked and monitored by these 2 companies that follow their every move.
Thankfully, these 2 companies don’t just keep that information private, or for their own use, but allow any business to tap into that database of information and s
nd out our marketing messages to every one of them..
eBuilt Website Solutions offers our customers a complete service in the area of targeted and detailed advertising for Facebook and Google Adwords networks.
We understand that the KEY to a successful ad is NOT the copy, or even the image, but the targeting and profiling of the person that the Ad is being sent to…
Even the most compelling of images could fall on deaf ears to someone who sees things through a different lens, and that very well may be the case for your customers.
We go into great detail to profile your perfect avatar so that we can understand what THEY think and see, and then better match the image and wording to THEIR taste and interpretation.
This results in a more targeted advert that will greatly increase the EPC (Earnings Per Click) while reducing the CPC (Cost Per Click) that you will be paying, and giving you a lower CPA (Cost Per Acquisition) which is critical to the profitability of your company.
End result, Higher Quality and Better Converting Customers for your business.
WHAT’S THE DIFFERENCE BETWEEN YOUR PRICE, AD-SPEND AND MONTHLY MANAGEMENT?
Great question. It takes a lot of work to create an ad that is going to hit the spot… That’s what the ‘Price’ of the ad campaign is for, to have us profile your avatar and work out the ad that will best suit.
AD-SPEND: This is how much money you put into the ad campaign. This is entirely up to you, and can be adjusted at any time. What do you want to spend? $100/month or $10K/month? Choice is yours
MONTHLY MANAGEMENT: Once the ad is created, it doesn’t take much to monitor and tweak the ad. So, we don’t charge much for it. $197 will allow us to maintain all aspects of the ad on your behalf and send you reports to let you know how it’s doing.
WHICH IS BETTER, FACEBOOK OR GOOGLE?
It’s entirely up to you, and we say both… However we do certainly favour Facebook, as it is the BEST value for money at the moment.
FACEBOOK allows you to get more detailed targeting and better niche information to ensure that your ads are landing in the right place… However, those ads are restricted to the Facebook Network.
GOOGLE still owns the web at this point, and allows your ads to be displayed on any website that has adsense installed on their site. It also allows you to run video ads on the Youtube platform which still has BILLIONS of viewers every week. So, while the ad cost is higher, the reach is farther.
HOW CAN I GET MAXIMUM VALUE OUT OF MY AD?
Now you are thinking like a marketer. We spend a lot of time inside the Business Manager of Facebook looking into the ‘insights’ section to research the demographics, gender, age, income, location and many more area’s of the people who match the criteria of a customer of your business.
We then go through the social channels and other online research sites to get an understanding of the styles they like, colours, images and language that they use. Then, we will give you a report of WHO your ideal customer is, and we can then start working on the copy and graphics that will best match their personality and preference for higher conversions.
IS THEIR A CERTAIN LENGTH OF TIME I SHOULD RUN MY AD?
Yes, you should always run your ad for as long as it’s profitable!
Ok, so there are times when you may want to de a seasonal promotion, end of stock clearance or some other ‘limited time offer’ that obviously is going to have an end date. That’s fine…
For the rest of the ads. If you are making more money than you are spending on ads, then it would only make sense that you continue running that ad as long as the CPA is less than your allocated budget in your companies operating costs